Plug and Play Japan
Accelerator Program

We accept applications all year round.
We will reach out regarding next steps on a case by case basis based on matches with corporate partners’ needs.

Apply to Program

Plug and Play Japan provides accelerator programs across several verticals to accelerate innovation by connecting Plug and Play Japan's corporate partners with domestic and international startups. Through these programs, corporate partners are able to connect with participating startups with technologies and services that could accelerate their innovation activities. For startups, they have the opportunity to collaborate with a wide range of major corporations in Japan.
Summit (so-called Demo Day) is the final step of the accelerator program where startups give pitches showcasing their results from the program. It is a great opportunity to get the latest updates on innovative technologies, meet cutting-edge startups, and develop new business partnerships.

After the application form is submitted, preliminary screening will be conducted by Plug and Play and our Corporate Partners. If you pass the screening process, you will be invited to our final screening process to pitch directly to our Corporate Partners. Please note that screening will be conducted year round.
We will reach out regarding next steps on a case by case basis based on matches with corporate partners’ needs.

Plug and Play’s program is stage-agnostic. We provide content that fits the needs of individual stages.

  • *We do not ask our startups for a fee or equity to participate in our program.
  • *Startups that have participated in our program in the past can re-apply, as long as the application is not for the same location OR vertical.

The world is moving fast. We help you move faster.

We hold industry specific 3-month accelerator programs twice a year. We call each industry a “vertical” and each program a “batch.”
We run a total of 8 vertical programs in Japan.

Focus areas are listed below but the selected startups often vary in fields.

During the three-month program, your attendance is required at three different touch points.

Program #1

Orientation Day

The official kick-off of our batch program. We host events for you to get to know the participating corporations and discuss the potential collaborations. You will also learn how you can get the most out of the program at orientation.

Program #2

Cross Matching Week

Collaboration opportunities are not limited to the vertical you belong to. Cross Matching Week is scheduled in the middle of the program for each startup to give a proposal to corporations from other verticals. Please utilize Plug and Play inputs regarding partner requirements.
*Attendance is only required for Startups who wish to partake in Cross Matching Week

Program #3


This is your “demo-day” where you get to showcase the program results.
You will have the opportunity to give your pitch in front of a large audience including Japanese VCs, major corporations (not limited to Plug and Play Japan partners), government organizations, media, and more.

1 Corporate Network

Through the program, you will have the opportunities to get to know many major corporations in Japan including our corporate partners. Learn more about our partners here.

Our Corporate Partners ≫

2 Program Contents

Workshop / Webinar

The knowledge necessary for the growth of a startup will be implemented in multiple sessions in the form of workshops. We will set a theme for each session and invite a leading expert on that theme as a lecturer. Examples include:
- Legal checkpoints to work with Japanese corporations
- Tips for working with Japanese corporations
- Value of having a local entity and a country manager
- Steps to establish a local entity

VC Mentoring Session

VC mentors will provide feedback from all angles, including business strategy, financing, marketing, human resources, legal, intellectual property, technology and more.

Startup Interaction / Community Event

We hold social gatherings for startups across different verticals. Please use it as an opportunity to exchange information in a casual setting and create a global network.

Pitch Review

In addition to the mentors who cover a wide range of fields, Mr. Keiichiro Shimada will provide pitch mentoring sessions. Mr, Shimada has given more than 150 presentations at tech conferences in nearly 20 countries. Both Japanese and English are available. We can also discuss strategies for international expansion and local networking.

3 Global Network

We leverage our network of 35+ international offices to support global expansion of our startups through introduction to programs in various locations, Corporate Partners/VCs, etc.

4 Our Mentors

Our mentors, from various backgrounds, will hold several office hour sessions in order to support startups with their financial and strategic needs.

Our Mentors ≫

5 Co-Working Space

Selected startups are eligible to use location-based co-working space for the duration of the program. (Up to 2 people per startup)
Location Partner,Tokyo : Tokyu Land Corporation
Location Partner, Kyoto : Dentsu
Location Partner, Osaka: Knowledge Capital

The world is moving fast. We help you move faster.